GENI
LongGenius Sports’ data feed gives in-play betting markets a structural speed advantage that the market prices as a commodity.
- Across 8,000 Kalshi bets, markets using Genius data settle in 202.6 seconds against 251 without it. That gap is what allows a sportsbook to reprice before the next play, and it is the source of the supplier’s pricing power.
- The U.S. wagering mix is shifting toward in-play, where suppliers capture roughly 2.65x pre-match pricing. A unit-economics framework for managed trading models that shift against an 18% decline in the fees DraftKings pays to run live betting.
